Agile Brand Tracking is the newest MKOR service designed to reveal how effectively your brand converts awareness into usage. In 2025, you’ll gain a clear understanding of how many people who know your brand actively use it.
Exclusive Offer for Early Adopters
Collaborating with MKOR gives you access to an exclusive deal:
- Four research waves applied to a nationally representative sample.
- 20% discount off the regular price.
- Nearly 70% cost savings compared to a traditional study.
This service is part of Agile Research, our multi-client market research offering launched this fall.
👉 Join the waitlist to receive the exclusive offer via email and take advantage of this service in 2025.
Why Choose Agile Brand Tracking?
This research approach provides actionable insights into the performance of your brand using key business metrics:
- Awareness
- Usage
- Preference
- Net Promoter Score (NPS)
- Consumer profiling
Compare your brand’s audience with that of your competitors and gain valuable data on who knows, uses, prefers, and recommends your brand.
How It Works
Brand tracking helps monitor and adjust your brand’s market position by assessing customer perception and recognition. You’ll identify:
- Market segments with strong engagement.
- Areas where brand perception needs improvement.
Brand Tracking Success Story: Cupio
MKOR’s brand tracking study for Cupio, a semi-permanent nail polish brand, aimed to understand market dynamics and refine its positioning.
The insights were so impactful that the client shared the research findings publicly, receiving significant press coverage.
Ready to strengthen your brand’s position in 2025?
👉 Sign up now for exclusive access to Agile Brand Tracking and transform data into strategic decisions!
Identifying and Analyzing Customer Needs
One of the greatest advantages of Agile Brand Tracking 2025 is segmentation—a key bonus for those who take advantage of our exclusive offer and partner with us in the new year. You’ll receive 10 demographic questions tailored to segment your audience by user persona, helping you uncover the preferences of your brand’s supporters and the socio-demographic characteristics of those who don’t prefer it.
The Power of Segmentation
Segmentation provides an in-depth understanding of your audience by identifying homogeneous subgroups with shared traits—ranging from age and gender to consumption behaviors and preferences.
With this tool, you can:
- Gain deeper insights into your target audience.
- Align your marketing and product strategies with the needs and expectations of each segment.
- Boost campaign efficiency and customer loyalty by focusing on segments with the highest growth potential.
Data-Driven Insights
Using responses from a carefully crafted questionnaire, we categorize study participants into segments based on Low, Medium, or High Purchase Potential. These segments are analyzed in detail, considering socio-demographic factors like:
- Age
- Income
- Education
- And more
This analysis identifies the groups most likely to become your customers and highlights areas with untapped potential.
Turning Data Into Strategy
Armed with data-backed insights, you can:
- Direct your products and services toward relevant market segments.
- Develop targeted marketing messages and materials that resonate with each group’s unique characteristics.
When you understand your customers in detail, you’ll better assess how well your business connects with them and identify opportunities for improvement.
Unlock the potential of segmentation and take your marketing strategies to the next level with Agile Brand Tracking 2025.
Segmentation: A Tailored Approach to Business Growth
Instead of a one-size-fits-all strategy, segmentation empowers you to craft messages and products tailored to each targeted market segment.
This increases the relevance of your offerings, ultimately boosting customer retention and loyalty. Such an approach not only drives business growth but also supports sustainable development, adapting to market shifts with precision.
Examples of Segments Available Through Agile Brand Tracking
Here’s how segmentation can deliver actionable insights for your business:
- Demographic Segments
Understand varying preferences and needs by analyzing factors like age, gender, income, or education.
Example: A clothing brand might design distinct campaigns for young adults aged 18–25 compared to audiences over 50, ensuring each group feels addressed. - Geographic Segments
Consumer preferences can vary significantly based on location.
Example: A soft drink company could develop region-specific flavors to cater to local tastes, enhancing its appeal in different markets. - Psychographic Segments
Explore lifestyle, values, and interests to create emotional connections with your audience.
Example: A sports equipment company might target consumers who prioritize an active and healthy lifestyle, tailoring messaging to resonate with their values. - Behavioral Segments
Analyze purchase behaviors, brand preferences, and loyalty levels to identify actionable insights.
Example: Separate loyal customers from occasional buyers to develop personalized retention strategies that address each group’s unique motivations.
Why Segmentation Matters
By tailoring your offerings and communication to the distinct characteristics of each segment, you can:
- Increase the relevance of your marketing messages.
- Strengthen customer loyalty.
- Adapt seamlessly to dynamic market conditions.
With Agile Brand Tracking, segmentation becomes a powerful tool to understand your audience on a deeper level and align your strategies with their evolving needs.
Brand Tracking: A Powerful Tool for Continuous Consumer Insight
Brand tracking is an essential tool for continuously monitoring how consumers perceive your brand, especially within key market segments. It enables you to measure the impact of your marketing strategies and products on your target audience, giving you the flexibility to adjust when perceptions shift.
The Value of Brand Tracking
By leveraging brand tracking, you can:
- Gather detailed data about each consumer group to better understand their preferences and behaviors.
- Develop relevant marketing campaigns that resonate with your audience and attract their attention.
- Monitor loyalty and satisfaction levels over time, observing how customers engage with your brand in the long term.
For instance, if daily users of your product show signs of declining satisfaction, you can quickly identify the causes and make adjustments to your offering or communication strategies.
Stay Ahead of the Competition
Brand tracking also provides up-to-date insights into customer preferences and helps you understand how your brand is positioned relative to competitors. This allows you to:
- Respond swiftly to market changes.
- Adapt to new competitors.
- Refine your strategies to maintain a competitive edge.
Agile Brand Tracking: Optimizing Brand Performance
With Agile Brand Tracking, you gain a comprehensive view of consumer perceptions and behaviors toward your brand. The market segmentation feature lets you tailor messages and products for each target group, ensuring:
- Increased relevance of your campaigns.
- Enhanced customer engagement.
- Long-term improvements in brand performance.
By continuously adapting to market changes and consumer needs, Agile Brand Tracking helps you fine-tune your strategies for sustainable success.
